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Richard Hugo

Director

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About

Richard is a director in our Commercial and Technology team with a focus on commercial contracting, transactional intellectual property, consumer and advertising matters.

He advises clients across a range of sectors but has particular expertise in retail, food and drink and media and has spent time on secondment with consumer facing retail businesses.

Client’s trust him to support on day to day work as well as complex projects, valuing his “excellent level of understanding of commerciality” and close partnering to support delivery of client aims.

He advises across a variety of commercial matters, including manufacturing, supply chain and route to market arrangements, Marketing compliance and sponsorship agreements, Consumer contracting and eCommerce, Intellectual property licensing and exploitation and sale and supply of goods and services agreements.

Experience

  • John Lewis & Partners and Waitrose & Partners: Acting on a variety of commercial contracts, including purchase contracts, international sales agreements and logistics arrangements.
  • Online Beauty Retailer: Advising in respect of consumer and advertising compliance, including in respect of comparative advertising, price promotions and consumer regulatory compliance.
  • Electronics Business: Advising global electronics connector provider on supply chain matters and European route to market arrangements.
  • Transport Operator: Advising a passenger transport operator on contracts for advertising management as well as consumer compliance.
  • F&B retailer: Advising a global food and beverage retail operator on logistics and warehousing matters, including contract negotiation and strategic advice.
  • Advising clients including household name retailers, manufacturers and disruptor brands on social media influencer marketing campaigns and media sponsorship contracts.

Credentials

  • Admitted as a solicitor: England & Wales (2013)

Areas of expertise

Sector focus

Office

“Richard Hugo has supported us in a highly professional manner. He has an excellent level of understanding of commerciality to link to those legal issues”

Legal 500 UK, 2025

“Richard Hugo takes time to understand our aims and where we want to be, focusing on what is practically possible, and making the legal fit with that. We’ve thrown him some challenging issues… and he has never failed to deliver. Richard is a true business partner, creative and forward-thinking in approach.”

Legal 500 UK 2022

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