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Brand and design protection

Specialist intellectual property advice to protect your brand and design.

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Our market-leading intellectual property (IP) portfolio management practice is fully integrated with the firm’s internationally recognised IP litigation team.

We provide a comprehensive service across the full lifecycle of your IP assets, from initial brand and product creation and clearance, to protection, management, enforcement and commercial exploitation of your rights.

Whether you’re an emerging start-up, a growing SME, or an established global brand, our industry knowledge, bolstered by in-house experience, means we understand the challenges you face.

Our dedicated team provides comprehensive and market relevant advice to help you secure and maximise the value of your intellectual property assets, no matter the size or scale of your business.

We have a wealth of experience across all aspects of trade mark and design portfolio management, including clearance searches, registration strategy and portfolio maintenance. We also support clients in conducting contentious registry proceedings, and advising in relation to settlement discussions to resolve disputes.

Services

Global strategic IP advice

Providing tailored advice on intellectual property protection to safeguard your business and brand worldwide.

Trade mark and design registration

Managing registrations in the UK, Ireland, EU and internationally, including handling objections.

Clearance searches

Conducting thorough searches to screen new brands for use and registration globally.

IP portfolio management

Comprehensive management of UK, EU, Irish and global IP portfolios to maximise asset value.

Portfolio audits and IP health checks

Identifying and managing your assets through detailed audits and assessments.

IP due diligence

Conducting thorough due diligence to evaluate IP during business transactions.

Trade mark, company name, and domain name watching

Monitoring services to protect against potential infringements.

Our team

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Examples of our work

BBC and BBC Studios

Managing IP portfolio and protecting global brand assets: IP/brand protection issues concerning iconic shows and franchise brands, trade mark clearance and registration advice for new projects.

Starbucks

UK trade mark counsel to Starbucks: providing clearance advice on new brands, slogans and logos, providing trade mark portfolio services and leading on UK enforcement action.

Warner Bros. Discovery

Providing brand protection and enforcement strategies for new channel launches and programme names, advising on contentious registry proceedings and trade mark infringement issues.

Victoria’s Secret

UK and EU trade mark counsel for Victoria’s Secret, providing clearance and risk assessments for new brand and product design rollouts, alongside registry action and enforcement.

Largest UK independent energy (oil and gas) company

Managing global IP portfolio and advising on enforcing its rights at registry level, providing watching services and strategic filing advice.

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What others say

“Offer an all-round service for IP, providing really commercial, strategic advice.”

Legal 500 UK 2024

“Expert knowledge, excellent client service.”

Legal 500 UK 2024

“The team is simply outstanding. They respond rapidly to questions and requests for assistance, are deeply knowledgeable about UK and EU IP law, and are very reasonably priced.”

Legal 500 UK 2024

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Insights

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